Since first being introduced to the U.S. market, Kia has become one of the most popular lines of superior quality, affordable vehicles on the market. In order to reach the point at which it can lay claim to being the “King of Affordable Cars,” Kia has invested heavily in ultra-modern manufacturing facilities, a number of the finest designers and engineers in the industry, and the latest technology. All of this has led to a lineup of vehicles that offer outstanding quality, the best warranties in the business, and come loaded with the latest in high-tech features.
Exceptional Value
Today’s Kia models continue to offer many of the same features found in today’s most-expensive luxury vehicles, but at a far more affordable price. In many models you will find features like genuine Napa leather upholstery, automatic high-beams, heated and ventilated front seats, and highly functional, fully Bluetooth-enabled infotainment systems, all for thousands of dollars less than what many similar vehicles go for.
Unbeatable Warranties
In an effort to let the world know that Kia offers unbeatable quality vehicles, it now offers one of the best new-vehicle warranties in the business. To this effect, all new Kia vehicles now come with a 10-year/100,000-mile warranty program. This warranty covers the following 5-year/60,000-mile limited basic warranty and roadside assistance plan, 5-year/100,000-mile rust perforation, and 10-year/100,000 mile limited powertrain. This warranty has been offered on all Kia vehicles manufactured since 2008.
Superb Power Choices
Kia was one of the first car manufacturers to jump into building hybrid vehicles. Today’s hybrid Kia vehicles are amazingly powerful, with the Optima and Sonata both producing around 200 horsepower. For those who are more interested in power than unbeatable fuel economy, Kia began building turbocharged vehicles long before many of the other vehicle manufacturers did.
Amazing Good Looks
Today’s buyers not only want vehicles that get great fuel economy ratings and offer the latest in high-tech features; they want vehicles that sport unique good looks. Cars like the quirky Kia Soul and the sporty Kia Sportage are among the highest-selling vehicles in the country. The Kia Optima is one of the hottest selling and lowest priced cars in its class, and many dealers are struggling to keep it in stock.
Options Galore
For decades, it seemed as though most manufacturers had little interest in doing anything more than following the pack. It became hard to tell one brand or model from another. Buyers began to tire of blending in, and Kia was quick to take notice of this. You can choose from a seemingly endless list of available options, from engines to infotainment systems and leather upholstery, plus options that let you create a fully customized Kia.
Not content to be one of the “also ran” crowd, Kia has come a long way from its early days. Thanks to continued efforts by the Kia R&D team and a willingness to listen to their customers, Kia is now “King of the Affordable Cars.”
Warranties include 10-year/100,000-mile powertrain and 5-year/60,000-mile basic. All warranties and roadside assistance are limited. See retailer for warranty details.